Monroe Truck Equipment Acquires Southern Coach Commercial and Custom Vehicle Upfitting

Jan 6, 2021

Monroe Truck Equipment is pleased to announce the strategic acquisition of Southern Coach Commercial and Custom Vehicle Upfitting. The acquisition will allow Monroe Truck Equipment to gain traction in the southern Atlantic region while still providing the same care and commitment Southern Coach customers have grown accustomed to. 

Southern Coach has been in business for over 40 years. They offer upfitting services for Chevrolet, GMC, RAM and Ford trucks, providing work-ready vehicles to dealerships across the Carolinas, Virginia, West Virginia, Georgia and Tennessee. Southern Coach has won numerous awards for World Class customer service, and has set an industry standard for integrity and commitment. 

This acquisition is based on the many great congruences between the two companies. With similar business models, customer profiles and product families, Monroe Truck Equipment and Southern Coach Company are positioned to bring the exemplary level of service that the industry demands.

“We are excited about the opportunities this acquisition creates for commercial work truck customers and our combined businesses,” says Tom Ninneman, CEO of Monroe Truck Equipment. “The Southern Coach brand has been built by helping its OEM partners and customers sell more — aligning perfectly with us. I am impressed with the Southern Coach team and track record, knowing we will provide additional resources to fuel their continued growth.”

The addition of Southern Coach to the family of Monroe Truck Equipment brands will ensure that customers in the region have access to expanded services and capabilities, as well as greater access to Monroe’s commercial work truck platforms, bailment pools and national ship-thru capabilities.

“Southern Coach blends well with our existing commercial work truck division,” says Scott Hanewall, VP of Sales Commercial Division at Monroe Truck Equipment. “We are excited to combine our joint areas of expertise and expand our customer focused footprint in this region.”